Here’s how to research, choose wisely, and fall in love with your results.

1. Start With Why You Want PMU (Not Trends)

Before you even open Instagram, ask yourself:

• Do I want softer, natural results or bold definition?
• Am I fixing asymmetry, hair loss, scars, or just enhancing what I already have?
• Do I want “no makeup makeup” or statement beauty?

Your answers will guide you toward the right artist, not just the most popular one.

2. Study Their Work Like a Detective

Don’t just scroll. Study.

Look at:

• Multiple clients, not just one or two perfect faces
• Different ages, skin types, and face shapes
• Close-ups, not only filtered selfies

Ask yourself: Would I be happy if my brows/lips/liner looked like this?

If the answer isn’t a confident yes — keep looking.

3. Look for Healed Results (This Is Huge)

Fresh PMU always looks brighter and bolder. Healed work shows the artist’s true skill.

Check if they post:

• Results after 4–6 weeks
• Touch-up healed photos
• Natural fading over time

If you only see fresh work — that’s a red flag.

4. Check Consistency, Not Just “Best Of”

One viral reel doesn’t equal mastery.

A great PMU artist shows:

• Consistent quality across months and years
• A recognizable style
• Clean, precise, intentional work

Consistency = experience + confidence.

5. Read Google Reviews (But Read Between the Lines)

Google reviews matter — but not just the star rating.
Look for:

• Detailed stories (not “Great job!” only)
• Mentions of consultation, comfort, aftercare
• How the artist handles concerns or corrections

Patterns tell the truth.

6. Make Sure They’re Licensed & Certified

This is not optional.
Your artist should:

• Be licensed according to state regulations
• Work in a clean, professional environment

Permanent makeup is a procedure, not just a beauty service.

7. Ask About Training & Experience (You’re Allowed To)
You are trusting someone with your face.

It’s okay to ask:

• How long have you been doing PMU?
• What trainings or advanced courses have you taken?
• Do you specialize in this service?

Confidence isn’t defensive — it’s transparent.

8. Pay Attention to the Consultation Energy

A consultation should feel like:

• You’re being listened to
• Your concerns are taken seriously
• Nothing is rushed or brushed off
• If you feel pressured, rushed, or confused — walk away.
• Your artist should guide you, not sell you.

9. Understand Pricing (And Be Honest With Yourself)

There are a lot of PMU artists out there. Prices vary wildly — and usually for a reason.

• Lower prices often mean:
• Less experience
• Fewer advanced trainings
• Less time spent per client

This doesn’t mean expensive is always better — but very cheap is rarely a bargain when it comes to your face.

Sometimes… you truly get what you pay for.

10. Trust Your Gut (It Knows More Than You Think)

After all the research, one thing matters most:

• How do you feel?
• If you feel calm, excited, and cared for — you’re in the right place. If something feels off, even if you can’t explain it — listen.
• Your intuition is part of the research.

Final Thoughts (From My Heart to Yours)

Permanent makeup can give you: - Confidence - Time - Ease - That “I woke up like this” glow

But only when it’s done by the right artist for you.

This decision is powerful — and so are you. Take your time. Ask questions. Research deeply.

Your future self will thank you every single morning.

There are many artists. Many styles. Many prices. Your job is not to choose fast — it’s to choose wisely.

And when you do? It can truly be one of the best decisions you’ve ever made.

Wishing you a very Merry Christmas and a Happy New Year — filled with fantastic brows, beautiful eyeliner, soft lip blush, and effortless beauty ahead.

With love, Natalie