Looking for permanent makeup in Durham, NC? Westna PMU welcomes clients from Durham and communities throughout the Triangle who are looking for natural, customized permanent makeup.
Hi, I’m Natalie Westphal, permanent makeup artist, educator, and owner of Westna PMU. I believe good permanent makeup shouldn’t make you look like a different person. It should work with your natural features and make you feel a little more put together — even on the days when you don’t feel like doing your makeup.
Every procedure starts with you. We talk about your style, your normal makeup routine, your skin, and the result you’re hoping to achieve. From there, I customize the shape, color, and technique specifically for your features.
I’m a WULOP USA 2022 Champion in Shaded Eyeliner, WULOP 2024 Speaker, WULOP USA 2025 Judge, judge of multiple international PMU competitions, NE Pigments Ambassador, and double-certified permanent makeup trainer. I’ve also completed more than 30 advanced PMU trainings with artists from around the world.
My services include Powder Brows, Nano Brows, Combo Brows, Lip Blush, Lash Liner, Classic Eyeliner, Shaded Eyeliner, and Tiny Tattoos.
Powder Brows give the brows soft definition using gentle shading rather than individual hair strokes. The result can be very natural or a little more polished and makeup-like, depending on what you prefer.
This technique works with all skin types and typically lasts around 1.5–2 years.
Nano Brows use very fine machine-created strokes to imitate the look of real brow hairs. The stroke pattern is designed around your natural brows so the finished result blends in rather than looking drawn on.
This is a great choice for clients who want to add fullness and shape while keeping their brows soft and natural-looking.
Can’t decide between hair strokes and shading? Combo Brows give you both.
Fine nano strokes create a natural, airy look while soft shading adds fullness and definition where it’s needed. It’s a nice middle ground for clients who want natural-looking brows with a little more structure.
Lip Blush is all about bringing fresh color and definition back to your lips. The pigment is selected specifically for your natural lip color, skin tone, and personal preference.
The result can be very subtle or more noticeable, but the goal is always a color that looks beautiful once healed and works well with your natural lips.
Lash Liner is perfect when you want your eyes to look more defined without an obvious eyeliner look.
Pigment is placed along the lash line to create the appearance of thicker, darker lashes. It’s subtle, easy to wear, and works beautifully for clients who prefer minimal makeup.
Classic Eyeliner creates a more visible, defined line and can be finished with a small wing. I customize the shape and thickness to your eyes rather than using the same eyeliner design on everyone.
If eyeliner is already part of your everyday routine, this can save you quite a bit of time in the morning.
Shaded Eyeliner combines a defined lash line with soft shading above it for a smoky, elegant effect.
The design can be softer or more dramatic depending on your eyes and your personal style. I can also work with multiple pigment shades to create a smooth transition through the shading.
Tiny Tattoos are small, fine-line designs created for clients who want something delicate and personal.
Whether you already know exactly what you want or just have an idea, we’ll choose the design, size, and placement together to create something that works beautifully for you.
If you’re considering permanent makeup, you probably have questions — especially if you’ve never had it done before. What will it look like healed? Which technique is right for your skin? How do you know which shape or color will look good on you?
That’s part of my job.
Before we start, we’ll go through your options together. I’ll explain what I recommend and why, and we’ll create a plan based on your features and the result you actually want.
I love permanent makeup because small changes can make a surprisingly big difference. Fuller-looking brows, more color in your lips, or a little extra definition around your eyes can make getting ready easier without changing who you are.
The goal isn’t to follow a trend. It’s to create something that looks right on you.
Natalie Westphal — Permanent Makeup Artist & Educator
Why Our Durham PMU Studio Stands Out
Award-winning work
I’m the WULOP USA 2022 Champion in Shaded Eyeliner and a WULOP 2024 Speaker.
International judging experience
I’ve served as a judge at multiple international permanent makeup competitions, including WULOP USA 2025.
Experience and education
I’m a certified and licensed permanent makeup artist and educator with more than 30 advanced PMU trainings completed with artists from around the world.
Industry experience
I’m also a NE Pigments Ambassador and double-certified permanent makeup trainer.
A personalized approach
There is no perfect brow, lip color, or eyeliner for everyone. Every procedure is customized to your features, skin, style, and desired result.
Safety and quality
I follow strict hygiene and safety protocols and use professional PMU equipment, pigments, and supplies from trusted manufacturers.
Powder brows, eyeliner of your choice, lip blush. Could be done in 1 sitting. Take advantage of great savings - save up to $400 on initial session and $200 on touch up when you buy Full face package.
I’m the WULOP USA 2022 Champion in Shaded Eyeliner and a WULOP 2024 Speaker.
International judging experience
I’ve served as a judge at multiple international permanent makeup competitions, including WULOP USA 2025.
Experience and education
I’m a certified and licensed permanent makeup artist and educator with more than 30 advanced PMU trainings completed with artists from around the world.
Industry experience
I’m also a NE Pigments Ambassador and double-certified permanent makeup trainer.
A personalized approach
There is no perfect brow, lip color, or eyeliner for everyone. Every procedure is customized to your features, skin, style, and desired result.
Safety and quality
I follow strict hygiene and safety protocols and use professional PMU equipment, pigments, and supplies from trusted manufacturers.
Forget all your makeup worries! Your 24/7 beauty confidence is here.
I’ll make you confident 24/7
Forget all your makeup worries! Your 24/7 beauty confidence is here.
Reviews
Debbie Naylor Rorie
I love my brows... Probably one of the best things I have done for ME!!!! She made me feel so relaxed and it really was easy....I feel more confident in my appearance... I had no idea how much beautiful brows could make such a difference! I get many compliments like... "you look so rested, have you lost weight, is your hair different????" It's the brows!!!!! Thank you Natasha!!! I'll be back for a touch up when it's time!!!!
Svetlana Boykova
I’ve been looking for her sooo long until I finally found this diamond! Natasha is not only talented but also caring and very supportive. She’s knowledgeable and passionate about her job. As an open-minded, energetic, professionally and personally modern artist she knows how to work with your face. Her studio is spotless clean, only new and sterile tools as well as high quality permanent makeup supplies/inks are used to make your face bright and beautiful Amazing job Natasha!!!
Olga Barkalova
I finally have perfect brows! Wonderful, caring, helpful, supportive, and beautiful Natasha, thank you for your magic and patience! The whole process was very easy and the results are absolutely fantastic! Thank you!!!