Welcome to Westna PMU, a permanent makeup studio serving Raleigh, NC and the surrounding area.
Hi, I’m Natalie Westphal, the owner, permanent makeup artist, and educator behind Westna PMU. My approach to permanent makeup is simple: I want you to look like yourself — just with brows, lips, or eyeliner that make your everyday life a little easier.
Every client is different, so every procedure is customized to your features, skin, personal style, and the way you normally wear your makeup.
I’m a WULOP USA 2022 Champion in Shaded Eyeliner, WULOP 2024 Speaker, WULOP USA 2025 Judge, judge of multiple international PMU competitions, NE Pigments Ambassador, and double-certified permanent makeup trainer. I’ve also completed more than 30 advanced PMU trainings with artists from around the world.
I offer Powder Brows, Nano Brows, Combo Brows, Lip Blush, Lash Liner, Classic and Shaded Eyeliner, as well as Tiny Tattoos.
My goal is simple: beautiful work that suits your face, heals well, and makes you feel confident.
Powder Brows create soft, defined brows with a shaded, makeup-like effect. Once healed, the result becomes much softer and can be customized from very natural to more defined.
This technique works well for all skin types and typically lasts around 1.5–2 years.
Nano Brows are created with fine, machine-made hair strokes designed to look like natural brow hairs. The pattern is customized to your natural hair growth and facial features.
They’re a beautiful option if you want fuller-looking brows while keeping the result soft and natural.
Combo Brows combine soft machine shading with realistic nano hair strokes. This gives us more definition than Nano Brows alone while still keeping the front and edges of the brows soft and natural.
It’s a great option if you want fuller, more defined brows without a heavy or overly made-up look.
Lip Blush adds color and definition while keeping your lips looking natural. The color is customized based on your natural lip tone, skin tone, and the result you want.
It can help define the lip shape, improve uneven color, and give your lips a fresher look.
Lash Liner is the most subtle eyeliner option. Pigment is placed right along the lash line to make your lashes appear fuller and your eyes more defined — without looking like you’re wearing obvious eyeliner.
It’s perfect if you want a very natural, effortless result.
Classic Eyeliner gives the eyes more definition than a Lash Liner and can include a small, elegant wing. The shape and thickness are customized to your eye shape and the look you prefer.
It’s a great choice if you wear eyeliner regularly and want to make your everyday makeup routine easier.
Tiny Tattoos are small, delicate tattoos created with fine lines and lots of attention to detail. They can be minimal, meaningful, playful, or simply something you love.
We’ll work together on the design, size, and placement to make it personal to you.
Choosing permanent makeup can feel like a big decision, especially if it’s your first time. That’s why I take time before every procedure to understand what you like, how you normally wear your makeup, and what kind of result you’re looking for.
I’ll explain which techniques make sense for you and what you can realistically expect once everything is healed. I don’t want to change the way you look. I want to enhance what’s already there.
Whether that means creating fuller-looking brows, bringing color back to your lips, defining your eyes, or simply making your morning routine easier, the goal is always the same: results that feel like you.
Natalie Westphal — Permanent Makeup Artist & Educator
Why Our Raleigh PMU Studio Stands Out
Award-winning work
I’m the WULOP USA 2022 Champion in Shaded Eyeliner and a WULOP 2024 Speaker.
International judging experience
I’ve served as a judge at multiple international permanent makeup competitions, including WULOP USA 2025.
Experience and education
I’m a certified and licensed permanent makeup artist and educator with more than 30 advanced PMU trainings completed with artists from around the world.
Industry experience
I’m also a NE Pigments Ambassador and double-certified permanent makeup trainer.
A personalized approach
There is no perfect brow, lip color, or eyeliner for everyone. Every procedure is customized to your features, skin, style, and desired result.
Safety and quality
I follow strict hygiene and safety protocols and use professional PMU equipment, pigments, and supplies from trusted manufacturers.
Powder brows, eyeliner of your choice, lip blush. Could be done in 1 sitting. Take advantage of great savings - save up to $400 on initial session and $200 on touch up when you buy Full face package.
I’m the WULOP USA 2022 Champion in Shaded Eyeliner and a WULOP 2024 Speaker.
International judging experience
I’ve served as a judge at multiple international permanent makeup competitions, including WULOP USA 2025.
Experience and education
I’m a certified and licensed permanent makeup artist and educator with more than 30 advanced PMU trainings completed with artists from around the world.
Industry experience
I’m also a NE Pigments Ambassador and double-certified permanent makeup trainer.
A personalized approach
There is no perfect brow, lip color, or eyeliner for everyone. Every procedure is customized to your features, skin, style, and desired result.
Safety and quality
I follow strict hygiene and safety protocols and use professional PMU equipment, pigments, and supplies from trusted manufacturers.
Forget all your makeup worries! Your 24/7 beauty confidence is here.
I’ll make you confident 24/7
Forget all your makeup worries! Your 24/7 beauty confidence is here.
Reviews
Debbie Naylor Rorie
I love my brows... Probably one of the best things I have done for ME!!!! She made me feel so relaxed and it really was easy....I feel more confident in my appearance... I had no idea how much beautiful brows could make such a difference! I get many compliments like... "you look so rested, have you lost weight, is your hair different????" It's the brows!!!!! Thank you Natasha!!! I'll be back for a touch up when it's time!!!!
Svetlana Boykova
I’ve been looking for her sooo long until I finally found this diamond! Natasha is not only talented but also caring and very supportive. She’s knowledgeable and passionate about her job. As an open-minded, energetic, professionally and personally modern artist she knows how to work with your face. Her studio is spotless clean, only new and sterile tools as well as high quality permanent makeup supplies/inks are used to make your face bright and beautiful Amazing job Natasha!!!
Olga Barkalova
I finally have perfect brows! Wonderful, caring, helpful, supportive, and beautiful Natasha, thank you for your magic and patience! The whole process was very easy and the results are absolutely fantastic! Thank you!!!